UNDERSTANDING REWARD AND MOTIvATION SYSTEMS

The brain’s reward system is essential to daily life. It helps us to enjoy things that are good for us, avoid things that are bad for us, and learn from our experiences. An easy way to think of the brain’s reward system is as a Reward Dial – similar to a volume control on a stereo. Just like how moving the dial on a stereo changes the volume, our experiences can turn our Reward Dial up and down. The “volume” is how strongly we feel reward. When our Brain Architecture is supported by a sturdy foundation, positive experiences turn the volume up to make the feeling of reward stronger, and this motivates us to repeat those same behaviours. Negative experiences turn the volume down and create feelings that are unpleasant, which in turn motivates us to avoid those same experiences in the future.

That has consequences for our health and for our communities—because the brains we take with us into adulthood determine our physical and mental health, our ability to maintain healthy relationships, and our ability to contribute as productive, responsible citizens.

Because brains are built in stages, with more complex structures built on simpler structures, it’s crucial to get the early years right. Think of building a house: before framing the walls, a foundation has to be poured. Before wiring the house, walls and floors need to be built. Our brains are also built in sequence, and early childhood is about laying a solid foundation to serve as a base for later development. Once architecture is built, foundation repairs are costly, so supporting early childhood is a worthwhile investment.

The Reward Dial metaphor helps us understand that:

  • Reward-seeking is normal and healthy - our brains are designed to seek rewarding experiences that keep us happy and healthy.
  • Problems arise from system dysregulation - issues can occur when the calibration of the Reward Dial is disrupted, such as addiction.
  • Recalibration is possible - with time and support, the Reward Dial can return to healthy functioning.
  • Early Intervention matters - it's easier to build a well-functioning Reward Dial from the start than it is to recalibrate it later.

Two types of Motivation: approach and avoidance

The brain has two motivation systems:

1. Approach Motivation: Moving Toward Rewards

Approach motivation drives us toward rewarding and pleasurable experiences, which is important for learning new skills, exploring, and pursuing goals. 

2. Avoidance Motivation: Moving Away From Threats

Avoidance motivation directs us away from threatening or unpleasant experiences, which is important for helping us to avoid dangerous or harmful situations.

How These Systems Develop

During the earliest years, reward and motivation systems are particularly sensitive to experiences. Babies learn basic preferences between things they like and do not like, and begin to tell the difference between real threats and less dangerous situations. For example, they might learn that certain loud noises like a sudden crash could be a real threat while others like the sound of a vacuum cleaner are harmless. With the consistent presence of responsive, supportive caregivers, children learn to safely and appropriately seek rewarding experiences, explore new things without becoming overwhelmed by fear, and respond to real threats with appropriate caution.

As children get older, their reward and motivation systems continue to develop and become more sophisticated. For example, they begin to understand the value of delaying an immediate reward in order to receive a greater reward down the line. Air Traffic Control skills are also being developed at a similar time, helping children to plan ahead and work towards longer-term goals. During the teen years, the brain becomes especially sensitive to social rewards – acceptance, recognition, and peer approval become very powerful motivators that shape adolescent behaviour.

The Reward Dial and Addiction

When functioning as it should, the Reward Dial responds to our experiences based on how big or small they are – a good meal might turn it up a bit, and spending time with loved ones a bit more. Addiction can lead to a ‘miscalibration’ of these Reward Dial settings.

  • Drugs, alcohol, and addictive behaviours don't just turn up the Reward Dial – they blast it to maximum volume repeatedly. This creates an artificial shortcut to intense pleasure.

  • Over time, what once felt like a 10 on the Reward Dial might now feel like a 5. The Dial has to be turned up higher and higher just to hear any sound. Activities that once brought joy, like hobbies, relationships, and achieving goals, may barely register on the Dial, making everyday activities feel less enjoyable.

With proper treatment and time, the Reward Dial can recalibrate, and everyday rewards can gradually become more satisfying again. Effective treatment helps to establish healthy sources of reward, like exercise, meaningful relationships, and new hobbies. 

The Reward Dial metaphor was created by the FrameWorks Institute to explain key concepts related to addiction. Through consultation with community partners, we have also found this metaphor resonates for talking more broadly about our reward and motivation systems. 

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